Artfire vs Etsy

Artfire vs Etsy: Did you know they are as different as night and day!

 

Would you like to learn the differences? You can sell on both for different reasons.

The truth is … It’s really not Artfire vs Etsy at all, but rather which one meets you needs at the moment.

 I read a great article on Rena Kingenberg’s blog site by Tony Ford, co-founder of Artfire. Finally, I understood how Etsy, Artfire, Ebay and other sites work.

3 Types of Sales Platforms : ArtFire vs Etsy vs Cart Software

1. Auction/destination sites

  Basically, there were two types of sales sites on the internet that sold handmade things before Artfire. The first type is like Ebay or Etsy which is an auction/destination site.

 You pay for traffic through small charges, (listing fees, re-listing fees, commissions, etc). These fees can add up quickly but, the thinking is, you get more exposure the more you pay into their system.

Pros… The company gives you instant setup, maintains and manages your site for you.

 Con…The problem here is how to not get buried by the mass produced products, who have tons of money to advertise.

 Con… According to Tony Ford, these sites “…practice something called “price obfuscation”. That is to say, 20 cents at a time doesn’t seem like much until the end of the month.”

 (Well, I went and looked up “obfuscation” and Wikitionary says the word means… “the concept of concealing the meaning of a communication by making it more confusing and harder to interpret.” Hhhmmm…I do find it very hard to figure out how things work on Etsy!)

  2.Cart Software

 The other type of site is “cart” software like one would have on their own website.

 Pros…You have complete control over your site and sales. And you are promoting YOUR site and not the service company site when you advertise.

Cons… It used to cost me over $100 a month to maintain my cart and I had to do all the advertising.

 

Ford says they tried to bridge the gap with ArtFire…

 “We offer a low cost set of cart tools with some built in traffic, all for a reasonable and transparent cost.” They take no commissions.

 

But to gets sales on ArtFire means you are responsible for most of the spending of time and money marketing your own brand and creating traffic to your shop.

 

The Dilemma

 The main problem is it’s easier for Etsy & Artfire to market to large groups of shoppers who are looking for glass beads, silver finding etc. than small, individuals with specialized niches, like glass lampwork fine art flowers.

So it’s not really ArtFire vs Etsy but instead the responsibility of sellers to educate themselves how to market & brand themselves.

ArtFire’s Tony also said they have lately seen a huge increase of their sales coming from social media…

 “Running a strong Facebook fan page, Twitter or Tumblr account that publishes useful content (don’t just push your product) drives sales.”

What do I do?

 I write valuable content on my blog posts and then publish them on my Pinterest, FB, twitter, Google+ and about 30 other social media sites.

 The more blog posts I write with great SEO and syndication to social media sites, the more traffic will come to my blog site. The more eyes that see my site, the greater chance I have at selling my glass art and tutorials.

 We now know it’s not Artfire vs Etsy but what you are doing to market yourself.

 You can not depend on Etsy to promote you because their biggest priority is  promoting themselves and their biggest sellers.

Why? Because the big sellers are spending the most money marketing themselves with Etsy. People who worry about ArtFire vs Etsy are missing the boat!

 It’s our responsibility to market ourselves!

 We have to start seeing our business like any brick and mortar business. We have to invest in our education of learning how to market on the internet.

 ArtFire vs Etsy vs My Blog Site

 What do I use Etsy and ArtFire for? I’d rather put all my energy & advertising money building my blog site instead of building Etsy.

 But I do use Etsy & Artfire for…

 1. Exposure and to boost my link juice to my blog posts.

 2. I also like to use ArtFire as my cart where I can send people to look at my beads, tutorials and purchase.

 If I send them to Etsy to buy, it does cost me a lot more money than Artfire.

 Learning to empower ourselves by learning marketing strategies makes the issue of ArtFire vs Etsy a non issue.

All my best!

 

Patsy

 

What do you do to market yourself online? Share 1 thing that works for you in the comments below?

Share & Like this to help others learn more! :)

etsy vs artfire lampwork beads

Click the fish for a closer look on Artfire.

artfire vs etsy lampwork beads

Click the fish for a closer look on Artfire.

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I’m building a NEW website… I would love any feedback! Click here to see the NEW ME!

Have you peeked at my yummy glass creations, lately? Visit My ArtFire Store,

or my goodies on ETSY

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Wanna learn more about ETSY?… click here… Etsy Top Sellers

Etsy Top Sellers and how you can be one, too!?

Etsy Top Sellers…You may not want to be one.

 

Wanna know why?

Let’s start off by analyzing your competition.

 

If you head over to Craft Counts  I think you’ll realize that Etsy’s not the Etsy you thought it was. And you probably don’t want to be part of that Etsy Top Sellers group!

 

Craft Counts keeps a running track on all the people making the money on Etsy. The main categories for Etsy top sellers are…  Top of all categories, Handmade, Vintage and Supplies.

 

Well, it looks like Etsy has diversified but at least Handmade is still there.

 

But, if you look at the 10 Etsy top sellers for handmade, they are all production work. You’ll find buttons, t-shirts, soap, prints, makeup, baby stickers and head bands.

 

Where’s the Etsy I joined 5 years ago?

 

The Etsy  that was started to give artisans exposure has vanished. It’s big business now and we’ve got to wise up and realize Etsy is not looking out for us!

 

In 2008, Etsy had 120,000 shops and now estimates are up to 850,000 Etsy shops  as of March, 2013. Lots of argument about how many, so you’re welcome to read the article.

Etsy Top Sellers: Time to wake up and face reality!

 

Even in the Category of Lampworking, most are production artists.

 

Don’t get me wrong, some of these lampworkers have great stuff and I know some personally. I admire them but I went that route for 4 years… it was grueling and it almost killed my body.

 

I was going to the chiropractor twice a week and was in pain all the time!

 

So what’s an creative artist to do?

 

 

Truth is…We’ve got to start learning how to market for ourselves if we want to be successful! We need to think outside the box!

 

First of all, Let’s just forget about the Etsy Top Sellers.

 

I read a really good article by Linda Blackbourn   about what 5 things you can do to stand out in that crowd on Etsy.

 

1.  Things like photos to help people imagine your work as 3-D, using a live model is a great idea!

 

2. Having a similar theme through out your whole store that tells your story…what makes your work special.

 

If you’ve been buying my tutorials… I drilled you with exercises to find your uniqueness. I wasn’t just blowing hot air at you! Go back and do those exercises!

 

3.  When Etsy went to Relevancy it gave us a fighting chance to get noticed. But you have to learn to think like the customer who’s looking for your item. Use those words in your title and description.

 

When Etsy went with Relevancy, they started working with Google and SEO. You’ve got to dig in and learn it!  I talk about SEO in my business posts.

 

4. Inject your personality! People buy stories! They want to know you and trust you. Weave your stories around all your work.

 

5.  This article recommends blogging!

Why? What better way for your customers to get to know you?

 

Blogging and videoing creates the personal contact you need to sell your jewelry, beads or services!

All my best!

Patsy

*******Leave a comment below how you feel about Etsy??? If you are making money…share 1 tip with others how you are doing it.*******

etsy & lampwork beads

Click on orchid for more details

 


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Have you peeked at my yummy glass creations, lately?

Visit My ArtFire Store,

or my goodies on ETSY .

Silver glass flower set

Striking Silver Glass Here’s an example of a lampwork flower set that I did by striking silver glass. Check out my free video tutorial where I show you how to strike silver glass.

Sneaky ways the Law of Attraction works in Your Life…

WOW! It’s true…I see the Law of Attraction working in my life… and it’s a little scary!

It’s feels like I’ve jumped out of my body and I’m observing this maze of interactions & happenings that is propelling me through my life! But who’s driving?

Do you feel like stuff just happens? And you just want to get the control back?

Let me back up a little and start again.

I was skimming the internet

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Wow! Look what Tammy did with my Lampwork Beads!

Tammy Scott "Spectra" lampwork beads

Rose bud Lampwork Beads Everywhere! Can you find them????

 

A friend of mine, Tammy Scott, emailed me pics of her latest art collage creation ‘Spectra’… Isn’t this beautiful?

She will be teaching a class in September on how to create this amazing piece of artwork !!

Email her for details….Scott Tammy <tscott@san.org>

 

The 4th picture is a full view of Spectra. Each picture after that is a close up of a section.

Continue reading Wow! Look what Tammy did with my Lampwork Beads!

Should You Be Selling on Etsy?

I’ve been taking a closer look to decide if I should be selling on Etsy.

Today I sat down and did some research about what’s going on with Etsy.

I’ve been doing my regular listing and relisting almost everyday selling on Etsy. I’ve also been advertising on Lampowork Etc. for about 6 months. I advertised on Etsy for a few months with no results! And I’ve been advertising with Soda Lime Times for about a

Continue reading Should You Be Selling on Etsy?

Successful People Share Their Secrets

How to be Successful and Get What You Want!

Today, I am going to share with you the secrets of successful people.

 

It’s what the successful people do everyday and the failures think is not necessary. It’s about what’s going on in your head most of the time of the day.

 

Successful people believe they can accomplish their goals. They have faith! They have a firm, unwavering belief that what they

Continue reading Successful People Share Their Secrets

Why Being Grateful is the Most Important Thing to BE??

Why Being Grateful is the Most Important Thing to BE???

 

BE Grateful…

“For each new morning with its light, For rest and shelter of the night, For health and food, for love and friends, For everything Thy goodness sends.” -Ralph Waldo Emerson

 

Be Grateful for the Storms that create the Rainbows!

 

Finding time to reflect on being grateful everyday doesn’t seem very important compared to

Continue reading Why Being Grateful is the Most Important Thing to BE??

New Lampwork Hydrangea Beads! OR… Want to Learn How to Make My Hydrangeas?

New Lampwork Hydrangea Beads!

I’m working on my NEW lampwork Hydrangea beads & tutorial. Lots of experimenting going on with Hydrangeas. I wanted to share what I’m creating with you!

Available tomorrow on Etsy © 2013 Patsy Evins Studio

 

View on Etsy lampwork hydrangea beads © 2013 Patsy Evins Studio

 

SOLD © 2013 Patsy Evins Studio lampwork hydrangea beads

Continue reading New Lampwork Hydrangea Beads! OR… Want to Learn How to Make My Hydrangeas?

You Can’t Live A Joyful & Healthy Life Without This???

How to live a Joyful and Healthy Life? The answer is entwined with the “Sea Cave”…

One of the Sea Caves, © 2012 Patsy Evins Studio

Join me as I travel the bumpy road with my magical dance with glass. I’m always chasing the elusive “joyful and healthy life” I cherish.

 

It was a custom order for an artist friend, Tammy Scott, who creates fabulous sculptural multi media collages.

 

Continue reading You Can’t Live A Joyful & Healthy Life Without This???